Madrid Beats

Privacy policy

In accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data (hereinafter, the “GDPR”) and Spanish Organic Law 3/2018 of 5 December on the Protection of Personal Data and the Guarantee of Digital Rights (hereinafter, the “LOPDGDD”), IFEMA MADRID makes this Privacy Policy available to users of the website www.madridbeats.com (hereinafter, the “Website”) to inform them about the processing of their personal data.

This Privacy Policy applies to personal data that may be processed as a result of browsing and using the Website.

1. Controller of your personal data

The controller is the entity that decides which personal data is processed and for what purposes. The contact details of the controller for the processing activities carried out are set out below:

  • INSTITUCIÓN FERIAL DE MADRID (IFEMA MADRID) — Q/2873018B.
  • Address: Avenida del Partenón no. 5, postcode 28042, Madrid (Spain).
  • Email address of the Data Protection Officer (DPO): protecciondedatos@ifema.es
  • IFEMA MADRID makes its Record of Processing Activities publicly available. Additional information about the personal data processing activities carried out by the Institution, including their respective legal bases, can be consulted there. You can consult IFEMA MADRID’s Record of Processing Activities here.

1. Data Protection Officer (DPO)

IFEMA MADRID has a Data Protection Officer (DPO), who is responsible for ensuring that the Institution complies with legal data protection requirements, responding to data subjects’ requests to exercise their rights, and addressing any type of related enquiry. The DPO’s contact details are:

  • PONS IP, S.A.
  • Address: Glorieta Rubén Darío no. 4, postcode 28010, Madrid (Spain).
  • Any User or data subject may contact the DPO by email at protecciondedatos@ifema.es or by post by sending a letter to IFEMA MADRID — Avenida del Partenón no. 5, postcode 28042, Madrid (Spain).

2. Personal information collected and processed

Our Website may collect personal data and information. For example, while browsing the Website, certain browsing data and online identifiers may be processed, such as the IP address, information about the device or browser used, identifiers associated with cookies, and data relating to the User’s interaction with and browsing of the Website.

The processing of this information will depend on the cookies and similar technologies used at any given time and on the preferences expressed by the User through the cookie settings panel.

Detailed information about the cookies used, their purposes, duration, ownership and how to manage your preferences is available in the Website’s Cookie Policy.

3. Purpose and legal basis for processing your personal data, and retention of such data

Personal data obtained as a result of browsing the Website may be processed for the following purposes:

  • To enable the Website to function and be browsed correctly and to remember the User’s preferences when technical or strictly necessary cookies are used. These processing activities will be carried out where necessary to enable browsing and provide the services requested by the User.
  • To analyse and measure the use and performance of the Website when the User has consented to the use of analytics cookies. The legal basis for processing is the User’s consent.
  • To measure the effectiveness of advertising campaigns and track conversions when the User has consented to the use of advertising cookies. The legal basis for processing is the User’s consent.

The User may withdraw or change their consent to non-essential cookies at any time through the cookie settings panel available on the Website. This does not affect the lawfulness of processing carried out before consent was withdrawn.

Data will be retained for the periods applicable to the cookies used and, where relevant, for as long as the User’s consent remains in force, without prejudice to the User’s right to withdraw it at any time. More detailed information about these periods is available in the Cookie Policy.

4. Recipients and international data transfers

The use of certain third-party cookies may mean that data derived from browsing is processed by the providers of those technologies.

Likewise, where those providers are located outside the European Economic Area or process data from third countries, international data transfers may take place. Such transfers will be carried out in accordance with the safeguards provided for under applicable data protection law.

Further information about the third parties that use cookies on the Website and, where applicable, the international transfers associated with their use is available in the Cookie Policy and the privacy policies of the relevant providers.

5. Rights concerning the processing of your personal data

The law recognises various rights in relation to the processing of your personal data. These are:

  • The right to request access to your personal data;
  • The right to request rectification of your personal data;
  • The right to request erasure of your personal data;
  • The right to request restriction of processing of your personal data;
  • The right to object to processing;
  • The right to data portability;
  • The right not to be subject to automated individual decision-making, including profiling; and
  • The right to withdraw consent at any time.

These rights may be exercised in the following ways:

  • By sending a written communication marked “Exercise of Rights” in the subject line and including the sender’s name and national identity document (DNI) number, to: Avda. del Partenón, 5 (28042), Madrid.
  • By sending an email to protecciondedatos@ifema.es.
  • You may also seek the protection of the Spanish Data Protection Agency in connection with the exercise of the rights listed above through its website: https://www.aepd.es/.

6. Security measures

IFEMA MADRID is strongly committed to keeping your information secure. To protect your information, we have adopted the security measures required by law, use the most advanced systems and update them constantly to ensure that no unauthorised access occurs.

Last updated: October 2026